The Rebrand

Good morning,

You might have guessed from the subject line, but in case you missed it: We’re rebranding and reformulating our newsletter.

We started this newsletter last year with two goals:

• To break down interesting stories around the world

• To never miss an issue

We feel we’ve done just that.

However, one thing we believed we were missing was a niche and differentiator that resonated with us and our reader’s interests. We think we’ve now found it.

The Rebrand

Our newsletter will now be called Change Makers.

The world is changing at increasingly faster rates, with innovations in science, technology and business occurring at a breathtaking pace.

We intend to tell the stories of these Change Makers, highlighting the businesses, people and ideas that will continue to shape the world around us.

Who this is for

If you’re someone who is intrigued by the future and those who will create it, this is the newsletter for you. If you don’t resonate as much with our new direction, then it’s been great, and thanks for sharing our journey with us up until this point.

Our cadence won’t change; you’ll still get an issue in your inbox every Monday and Thursday morning, but instead of the 2 x 2 format you’ve got used to, we’ll now only talk about one topic per newsletter, with more analysis and depth. Telling the real story rather than just scratching the surface.

We were always conscious of not being just another news organisation describing the world around us - we feel this new approach is the correct way to do that.

We’ll see you for the first proper Change Maker’s newsletter on Thursday.

Will and Jack